Make B2B advertising a longer client relationship — not just another campaign.
Add GLOBAL NEXUM to your agency portfolio, bring eligible B2B Sellers into a persistent advertising and commercial environment, manage the services around their presence, and participate in eligible advertising revenue as their activity grows.
Your client remains the Seller. Your agency becomes the partner around growth.
The client keeps its own GLOBAL NEXUM Seller subscription, items and commercial account. Your agency can introduce the channel, shape the client’s presence, manage the work around advertising and remain connected through the Agency Partner Program.
Turn one platform introduction into several reasons for the client to keep working with you.
GLOBAL NEXUM gives agencies a B2B channel they can introduce, activate and grow over time—while keeping their own client service model separate from the Partner commission.
Add a specialized B2B advertising environment
Offer suitable clients a channel where advertising sits inside a Professional Network, B2B Marketplace and Decision Spaces.
Expand the work around each client
Strategy, positioning, catalogue preparation, item content, creative, advertising management and account development remain agency opportunities.
Stay useful between campaign bursts
Always-on creates an ongoing advertising baseline that gives the agency recurring reasons to review priorities, content and client activity.
Participate when advertising is actually used
Your applicable 5%, 7.5% or 10% Partner rate can apply to qualifying client advertising revenue that is actually consumed and recognized.
A persistent advertising baseline your agency can manage strategically.
Instead of depending only on repeated campaign flights, an eligible client item can remain active while GLOBAL NEXUM uses matching, prioritization and rotation to decide where that item is commercially relevant.
1. Publish the item
The client creates the eligible commercial item that will also serve as the advertising unit.
2. Define relevance
Item information, business benefits and commercial context help GLOBAL NEXUM understand where the offer may fit.
3. Keep delivery active
Matching, prioritization and rotation can continue while the item remains eligible and advertising balance is available.
4. Let intent strengthen
Advertising value can increase as Buyer behavior and decision context indicate stronger commercial relevance.
Seller membership already includes a prepaid Always-on advertising deposit.
The exact amount and plan limits come from the client’s live Seller membership. Your agency can help decide how the client should activate that capacity, which items deserve priority and when additional advertising makes commercial sense.
Automation does not remove the agency. It moves the agency toward higher-value work.
GLOBAL NEXUM automates delivery mechanics. The agency can concentrate on the commercial decisions that determine whether the client’s presence deserves attention and keeps improving over time.
- Portfolio strategy: decide which client items and business priorities deserve ongoing visibility.
- Commercial content: improve item positioning, benefits, proof points and creative assets that support relevance.
- Account stewardship: review advertising activity, recognized usage and evolving client priorities.
- Optimization: refine the client’s catalogue and presence as markets, offers and decision contexts change.
- Expansion: add new items, additional advertising activity and specific campaigns when the client has a defined need.
Always-on is the baseline. Campaigns remain the moments you deliberately amplify.
The two models do not need to compete. Always-on keeps eligible offers continuously in circulation; additional campaigns can add focused strategy, creative and execution when the client wants a defined advertising push.
Always-on baseline
Persistent item visibility, ongoing relevance, regular account review and a continuing advertising relationship instead of relying only on isolated media flights.
Campaign layer
Agency-led strategy, creative and execution can be added when the client wants activity beyond the continuous Always-on baseline.
Your role becomes an ongoing operating cycle around the client.
The platform handles continuous delivery. Your agency remains responsible for the strategic and commercial layer it chooses to provide to the client.
Select priorities
Work with the client to identify the items, offers and business priorities that should receive attention inside GLOBAL NEXUM.
Prepare for relevance
Structure positioning, catalogue information, item content and supporting assets so the offer is commercially clear.
Review activity
Use the available Partner reporting and client information to follow recognized advertising activity and identify where the account can improve.
Expand the account
Add new items, improve content, extend advertising activity and layer in campaign services as the client’s needs evolve.
GLOBAL NEXUM can create a wider service surface around the same B2B client.
The Partner commission is separate from the services your agency scopes and charges directly. The platform can become another environment where your existing expertise produces client value.
Channel strategy & onboarding
Assess client fit, introduce GLOBAL NEXUM and organize the work required to launch effectively.
Company positioning
Shape the client’s public company presence, value proposition and commercial presentation inside the platform.
Catalogue & item content
Adapt existing product, service and eCommerce assets into structured commercial items that Buyers can understand and evaluate.
Always-on management
Set priorities, review activity, optimize item presentation and help the client develop its continuous advertising presence.
Campaign strategy & creative
Add focused campaign planning, creative, content and execution when the client wants activity beyond its Always-on baseline.
Account growth
Support new items, markets, content, advertising activity and commercial priorities as the client relationship expands.
Two revenue layers. One client relationship.
Your agency keeps its own commercial relationship with the client. GLOBAL NEXUM adds a separate Partner commission tied to qualifying recognized advertising consumption.
Your client services
Strategy, onboarding, content, advertising management, creative, campaigns and account development can remain directly billable agency work.
Your Partner participation
Your applicable Partner rate can be applied separately to qualifying client advertising that is actually consumed and recognized by GLOBAL NEXUM.
Grow the relationship. Grow your Agency Partner rate.
The Agency Partner Program is deliberately simple: the applicable level determines the percentage used against qualifying recognized advertising revenue from properly attributed clients.
Level thresholds and review conditions are governed by the Agency Partner Program terms and are not represented here as fixed public spend commitments.
Registered Agency
Entry Partner rate, plus Partner account, dashboard, referral capability, commission tracking, reporting and access to the exclusive Agency Partner Seller Membership.
Agency Partner
A higher Partner rate with Agency Partner status and enhanced reporting, subject to the applicable qualification requirements.
Premier Agency Partner
The maximum Agency Partner rate, with Premier status and priority Partner support, subject to the applicable qualification requirements.
The incentive follows real advertising consumption — not money sitting in an account.
This aligns the agency with useful client activity. Commission is generated only from eligible advertising revenue that has actually been consumed and recognized by GLOBAL NEXUM.
Eligible advertising actually consumed and recognized
The recognized advertising amount becomes the base against which the agency’s current 5%, 7.5% or 10% Partner rate is applied.
Amounts that are not qualifying advertising consumption
Deposited money alone does not create commission, and non-advertising revenue remains outside the program unless explicitly included later.
Build a persistent client relationship — not a one-click referral.
For the Agency Partner Program, the agency-to-client relationship is designed to be stored as an ongoing Agency of Record relationship, subject to the program’s attribution and status rules.
Bring the Seller
Introduce an eligible B2B client and begin the Partner relationship.
Build the account
Support the client’s presence, content, items and advertising priorities.
Develop activity
Review Always-on activity and identify where the client can expand or improve.
Share in recognized use
Qualifying recognized advertising can generate Partner commission at the agency’s current level.
Your agency can also have its own commercial presence inside GLOBAL NEXUM.
Approved Marketing Agencies can receive an exclusive Agency Partner Seller Membership to present their own company and market their own professional services inside the platform.
Present your agency services
Use your own agency presence to offer services such as Digital Marketing, Advertising Management, SEO, Content Marketing, Branding, Performance Marketing, Consulting and Marketing Automation.
Manage clients separately
Client Sellers maintain their own accounts, items, subscriptions and advertising activity while your agency participates through its Partner relationship.
Reuse the work your agency has already created for the client.
GLOBAL NEXUM can extend existing brand, catalogue, eCommerce and campaign assets instead of forcing the client to restart its commercial presence from zero.
- Reuse established brand identity and positioning.
- Adapt product, service and catalogue content into structured items.
- Extend approved creative and commercial material into the new channel.
- Keep the client’s own website and eCommerce relevant to the broader journey.
- Create additional work through optimization rather than unnecessary replacement.
What an agency needs to understand before joining.
What is GLOBAL NEXUM Always-on Advertising?
Always-on is designed for continuous item delivery rather than repeated campaign flights. The advertising unit is the eligible item itself, and GLOBAL NEXUM can use matching, prioritization and rotation to keep it circulating while eligibility, relevance, advertising balance and platform rules support delivery.
Does Always-on replace the agency’s advertising work?
No. GLOBAL NEXUM automates delivery mechanics, not the agency’s strategic role. The agency can still manage client priorities, positioning, item content, creative, optimization, account development and additional campaign activity.
Why can Always-on be good for the agency?
It creates a continuous baseline between campaign bursts. That gives the agency recurring reasons to review the client’s item portfolio, improve content, adjust priorities, expand activity and provide ongoing account stewardship rather than depending only on isolated campaign projects.
Does the client still need campaigns?
Always-on and campaigns can complement each other. Always-on supports persistent item visibility, while additional campaigns can be used when the client wants a defined advertising push with separate strategy, creative or execution.
Does my agency become the Seller for the client?
No. The client remains its own Seller and keeps its own subscription, items and commercial account. The agency participates separately through the Agency Partner Program.
Can we charge clients separately for our services?
Yes. Agency service fees remain separate from the Agency Partner commission. GLOBAL NEXUM does not set what the agency charges its client for strategy, content, creative, advertising management, campaigns or other agreed services.
What determines the 5%, 7.5% or 10% rate?
The applicable percentage depends on the agency’s current Agency Partner level and the corresponding program qualification requirements.
Is commission paid when the client deposits advertising budget?
No. Commission is based on eligible advertising revenue actually consumed and recognized by GLOBAL NEXUM, not money merely deposited or allocated.
What is Agency of Record?
Agency of Record is the persistent relationship between an agency and an attributed Seller client for purposes of the Agency Partner Program. It is designed to survive beyond a one-time referral click, subject to the program’s attribution, status and termination rules.
Does the agency receive its own GLOBAL NEXUM membership?
Approved Marketing Agencies can receive an exclusive Agency Partner Seller Membership for their own company presence and services. This remains separate from each client’s Seller subscription.
Do we need a separate login for the Partner Program and our agency Seller presence?
No. The program is designed around the same GLOBAL NEXUM user identity rather than creating a separate Partner login for the agency’s different roles.
Can the agency earn Partner commission on its own advertising?
No. The agency’s own advertising consumption does not generate Agency Partner commission for itself.
Does GLOBAL NEXUM replace the client’s website or eCommerce?
No. Existing digital and commercial assets can continue operating and can be reused or extended as part of the client’s GLOBAL NEXUM presence.
Do not wait for the next campaign brief to become useful again.
Add GLOBAL NEXUM to your B2B service portfolio, create an Always-on advertising relationship around your clients’ commercial items, and grow both your service opportunity and your Agency Partner participation as client activity develops.
